01
Setting your search priorities?
Read the SEO and GEO perspective, then identify one audience question your website needs to answer more clearly.
Connect SEO and AI discoveryResearch & insights
Clear thinking for a changing search landscape.
Practical notes on technical SEO, AI discovery and measurement — with a focus on decisions your team can act on.
Choose your next read
Start with the decision in front of you.
Use the articles as working notes for your next planning conversation.
02
Preparing a website change?
Use the migration checklist to name the owners, evidence and launch decisions your team needs to agree.
Plan the migration checks03
Building a useful visibility report?
Start with measurement: define what each signal tells you and which decision it should inform.
Build a clearer measurement planFrom the notebook
Ideas grounded in practice.
Start with the topic closest to the challenge you are working through.
Technical SEO · 20 September 2026
Product reviews through Merchant API: what ecommerce teams should check
Check access, product matching, complete updates and ownership before changing your review delivery workflow.
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SEO & AI search
SEO and GEO: What changes — and what does not
Connect strong SEO foundations with the way people discover information through AI-generated answers.
Read articleTechnical SEO
A technical SEO migration checklist for complex websites
A practical framework for connecting migration decisions with clear ownership, validation and evidence.
Read article
Measurement
How to measure visibility across AI search
Build a useful view of AI visibility with representative prompts, source evidence and conventional search data.
Read articleFrom thinking to delivery
See the approach
in real projects.
The same principles run through the work: understand the constraints, organise the evidence and make the next step clear.
Explore selected workYour next step
A question the articles do not answer?
Tell me what you are trying to understand or improve.