Entertainment · International
Building an international search system for Miraculous Ladybug
Technical foundations, content intent and international discovery for a global entertainment franchise.
Client project
Entertainment · International
- Client
- Miraculous Ladybug
- Engagement period
- Oct 2024 – May 2025
- Focus
- International SEO
- Website
- Visit client website
01 / The context
A specific challenge.
A focused direction.
A full-scale organic growth engagement for the official website of a globally recognized entertainment franchise, built to improve technical quality, international discoverability and non-brand reach.
Challenge: The site needed a scalable search system for a large international audience: clearer architecture, stronger crawl paths, broader intent coverage and reliable measurement across branded and non-branded demand.
02 / The approach
From investigation
to clear priorities.
I reviewed crawlability, indexation, Core Web Vitals, site architecture, internal linking, search demand, ranking distribution and competitor visibility. The analysis connected technical constraints with content opportunities in priority markets.
Strategy: The roadmap combined technical remediation, intent-led keyword clusters, improved information architecture, internal-link reinforcement and selective authority building, supported by recurring performance reporting.
Work completed
- Technical audits and issue prioritization
- Architecture and internal-link improvements
- Keyword research and intent clustering
- On-page content optimization
- Core Web Vitals recommendations
- Backlink and competitor analysis
- Monthly KPI reporting
03 / The evidence
Performance in context.
Figures reflect the reporting windows shown below, which may extend beyond the engagement dates.
Snapshot figures show the wider search context for the project, with reporting windows labelled above.
A principle carried forward
What this work reinforced.
Global entertainment SEO works best when technical hygiene, entity clarity and fan-intent content are planned as one system rather than as separate workstreams.
Your next step
Have a similar search challenge?
Let’s turn the evidence into a practical direction for your website.