Custom print e-commerce · France
Turning a complex catalogue into clearer search journeys
Technical SEO and commercial content planning across customised products, textiles and print services.
Client project
Custom print e-commerce · France
- Client
- Koaprint
- Engagement period
- Jul 2024 – May 2025
- Focus
- E-commerce SEO
- Website
- Visit client website
01 / The context
A specific challenge.
A focused direction.
An organic growth program for a French customization business serving companies with branded textiles, objects and print services.
Challenge: Koaprint needed to expand qualified non-brand traffic in a competitive catalog environment while improving crawlability, transactional coverage, Core Web Vitals and authority.
02 / The approach
From investigation
to clear priorities.
I mapped product and service demand by intent, reviewed technical and indexation issues, compared competitor coverage, assessed backlinks and tracked GSC and GA4 performance.
Strategy: The program combined technical improvements with commercial keyword clusters, category and service content, stronger internal pathways and a sustainable backlink plan.
Work completed
- Technical and indexation audits
- Commercial and transactional keyword clustering
- Category and service-page optimization
- Core Web Vitals recommendations
- Internal-link architecture
- Backlink acquisition planning
- GSC and GA4 dashboards
03 / The evidence
Performance in context.
Figures reflect the reporting windows shown below, which may extend beyond the engagement dates.
Snapshot figures show the wider search context for the project, with reporting windows labelled above.
A principle carried forward
What this work reinforced.
B2B e-commerce SEO needs clear intent separation between products, customization techniques, use cases and quote-oriented journeys to avoid thin or competing pages.
Questions for a similar project
Scoping a catalogue search project?
For a similar customisation business, use a few real customer requests to define the first discussion.
- What is the buyer choosing?
- Bring examples of a product request, a printing-technique question and a quote request.
- Where should each request lead?
- Identify the page that should explain the choice, including the details a buyer needs before enquiring.
- What makes an enquiry useful?
- Agree which information the sales team needs and who can maintain the relevant catalogue content.
Your next step
Have a similar search challenge?
Let’s turn the evidence into a practical direction for your website.