Restaurants · France
Making local restaurant discovery easier
Local and technical SEO supported by clearer landing pages, mobile journeys and measurement.
Client project
Restaurants · France
- Client
- Burger Addict
- Engagement period
- Oct 2024 – May 2025
- Focus
- Local search
- Website
- Visit client website
01 / The context
A specific challenge.
A focused direction.
A search growth engagement for a French restaurant chain, focused on local and national discovery, site quality and better measurement of organic user acquisition.
Challenge: The site needed to translate location and menu demand into discoverable landing experiences while improving metadata, headings, internal paths, speed and mobile usability.
02 / The approach
From investigation
to clear priorities.
I reviewed Search Console and GA4 performance, local and national keyword demand, landing-page coverage, technical health, page structure, internal linking and mobile experience.
Strategy: The roadmap combined technical and on-page corrections with intent-led content, stronger internal navigation and a measurement framework for visibility and engagement.
Work completed
- Technical and on-page audits
- Metadata and heading optimization
- Internal-link improvements
- Mobile and speed recommendations
- Local and national keyword strategy
- GSC and GA4 measurement setup
- Recurring performance review
03 / The evidence
Performance in context.
Figures reflect the reporting windows shown below, which may extend beyond the engagement dates.
Snapshot figures show the wider search context for the project, with reporting windows labelled above.
A principle carried forward
What this work reinforced.
Restaurant SEO improves when local relevance, fast mobile journeys and national brand content reinforce one another instead of competing for attention.
Your next step
Have a similar search challenge?
Let’s turn the evidence into a practical direction for your website.