Medical devices · Japan
A clearer recovery roadmap for Nastent Japan
A technical, content and competitor audit to turn declining visibility into a prioritised recovery plan.
Client project
Medical devices · Japan
- Client
- Nastent
- Engagement period
- Jun 2024 – Jun 2025
- Focus
- Technical SEO
- Website
- Visit client website
01 / The context
A specific challenge.
A focused direction.
A search performance audit and recovery plan for a Japanese medical-device brand operating in a sensitive, high-trust category.
Challenge: Organic keywords and visits had declined, branded visibility was limited and the site carried technical issues including broken links. Competing in healthcare also required stronger expertise and trust signals.
02 / The approach
From investigation
to clear priorities.
I benchmarked organic visibility, keyword losses, competitor coverage, referring domains, branded versus non-branded demand, technical health and broken-link patterns across the Japanese search landscape.
Strategy: The recommended roadmap prioritized technical fixes, recovery of lost topics, commercial-intent expansion, E-E-A-T-oriented content improvements, brand visibility and authority acquisition.
Work completed
- Full technical and content audit
- Broken-link and crawlability remediation plan
- Lost-keyword recovery mapping
- Commercial-intent keyword expansion
- Healthcare E-E-A-T recommendations
- Competitor and backlink gap analysis
- Phased growth roadmap
03 / The evidence
Performance in context.
Figures reflect the reporting windows shown below, which may extend beyond the engagement dates.
Snapshot figures show the wider search context for the project, with reporting windows labelled above.
A principle carried forward
What this work reinforced.
In healthcare SEO, recovery plans must improve crawlability and topical coverage without separating them from credibility, authorship and evidence standards.
Questions for a similar project
Planning a recovery review?
For a similar medical-device website, bring these questions to the first discussion.
- Where did the change happen?
- Identify the affected pages, query groups and dates, alongside any site changes you already know about.
- Who can verify the content?
- Name the person who can review product information, supporting evidence and local-language explanations.
- What can the team deliver?
- Separate technical fixes, content review and longer-term research so the next priorities have clear owners.
Your next step
Have a similar search challenge?
Let’s turn the evidence into a practical direction for your website.