Technical SEO
Find the technical constraints affecting crawling, indexation and the performance of complex websites.
Crawling & rendering · Architecture · Migrations
Explore this expertiseSEO & GEO expertise
Find the right focus.
Move search forward.
Technical foundations, relevant content and meaningful measurement work together. Start with the challenge you need to solve.
Where I can help
Expertise shaped around
your website.
Choose a focused engagement or connect several areas into one practical roadmap.
SEO & search strategy
Connect search demand with business priorities and give your content and product teams a clear plan.
Opportunity research · Content planning · Roadmaps
Explore this expertiseGEO & AI search
Make your expertise clearer across AI-powered discovery, supported by useful content and careful observation.
Entity clarity · Information quality · Visibility monitoring
Explore this expertiseInternational SEO
Build a maintainable search system across languages and regions, with the right content for each market.
Market demand · Hreflang · Localization
Explore this expertiseMeasurement & analytics
Understand what is changing and what to investigate next with reliable data and focused reporting.
Search Console · GA4 & GTM · Looker Studio
Explore this expertiseImplementation advisory
Bring senior SEO support into development, content and product work so recommendations reach delivery.
Prioritization · Team collaboration · Validation
Discuss advisory supportChoose a starting point
Start with the situation.
Then define the scope.
You can bring a business question or a visible symptom. The first task is to understand what needs investigating.
Visibility changed after a release
Bring the release date, affected pages and the change you are seeing. A technical review can examine the page templates and search evidence, with measurement checks to establish what the data actually shows.
Review the technical starting pointA new audience or market
Clarify the offer, the audience and who will maintain the content. Search strategy can map the opportunity; international SEO can connect that plan with the language versions and technical architecture.
Explore international planningUnclear performance or AI visibility
Begin with the question your current reporting cannot answer. Measurement can establish the definitions and baseline; a focused GEO review can then examine a relevant set of questions and information sources.
Make the evidence clearerFrom diagnosis to delivery
A clear plan.
A practical way to act.
The output should help your team decide what to do, who needs to be involved and how to check that the change worked.
- Evidence: findings tied to the actual website and search context.
- Priorities: impact considered alongside effort, risk and dependencies.
- Implementation: clear recommendations for the people doing the work.
- Measurement: a way to validate changes and learn from the results.
See the approach in practice
Start with
the evidence.
Explore technical audits, search strategy and international projects in the selected work.
View selected workNot sure which service fits?
You do not need to diagnose the problem first. Share what you are seeing: lost visibility, a website change, a new market or reporting that does not add up.
Describe your challengeSet the work up well
Agree the question.
Agree the handover.
Before a project begins, we can define the pages, markets or systems in scope, the information available and the decisions the work needs to support. This makes it easier to distinguish a focused investigation from a broader program.
The scope should also identify who can approve content, make technical changes and review the findings. When a dependency is outside the engagement, it belongs in the plan so the recommendations remain realistic.
A useful next step
What does your website need next?
Let’s define the problem and the most useful place to begin.