Aesthetic clinics · Switzerland
Connecting treatment, location and search intent
Technical SEO, structured data and content planning for clinics in Lausanne and Geneva.
Client project
Aesthetic clinics · Switzerland
- Client
- SSSKIN
- Engagement period
- Jan 2025 – Jun 2025
- Focus
- Local search
- Website
- Visit client website
01 / The context
A specific challenge.
A focused direction.
An organic visibility program for a Swiss aesthetic-care brand with clinics in Lausanne and Geneva, designed to improve technical health and reach across French-language search.
Challenge: The site needed stronger non-brand discovery, clearer intent coverage and reliable technical foundations while serving local clinic demand and a sensitive wellness category.
02 / The approach
From investigation
to clear priorities.
I assessed crawlability, indexation, structured data, keyword mapping, location intent, content gaps, referring domains and search performance across commercial and informational journeys.
Strategy: The plan prioritized technical corrections, structured data, clinic and treatment intent mapping, supporting educational content, internal linking and early authority development.
Work completed
- Technical audits and remediation
- Keyword mapping by treatment and intent
- On-page optimization
- Structured-data recommendations
- Local and clinic-page optimization
- Backlink planning
- Looker Studio reporting
03 / The evidence
Performance in context.
Figures reflect the reporting windows shown below, which may extend beyond the engagement dates.
Snapshot figures show the wider search context for the project, with reporting windows labelled above.
A principle carried forward
What this work reinforced.
Clinic SEO performs best when service, location and educational content are explicitly connected and supported by accurate technical and entity signals.
Your next step
Have a similar search challenge?
Let’s turn the evidence into a practical direction for your website.